Planificación y Gestión Territorial

Inspired by Action: Two Key Takeaways from the B for Good Leaders Summit 2024

The recent B for Good Leaders Summit in Amsterdam (https://www.bforgoodleaders.org/summit-2024/) brought together over 1,000 leaders, entrepreneurs, and investors with a clear message: we can change the world, and many are already taking action to achieve this ambitious goal.

The summit offered valuable insights on how to navigate this global movement. Here are two key takeaways that resonated with Diego Ochoa-Tocahi, ATUK’s CTO, who assisted this event:

The Power of Networks: A focus on solely small-scale solutions might not be enough. As Rutger Bregman (https://www.linkedin.com/in/rutger-bregman-a4368213b/) suggests, we need more flexible and scalable global networks that foster collaboration and a circular economy. Monica Altamirano’s (https://www.linkedin.com/in/altamiranomonicaa/) work further emphasizes the importance of a combined approach, leveraging both bottom-up and top-down strategies.

Profitability with Purpose: The summit highlighted a shift in investor perspectives. The idea that “seeking for sustainability and social impact is now profitable” is gaining traction, as evidenced by Vishesh Srivastava’s (https://www.linkedin.com/in/vishesh-srivastava-8135865/) comments. This aligns with the concept of ergodicity in economic systems, which explores the link between long-term performance and positive social and environmental outcomes.

These takeaways sparked a question: How can we implement these ideas in our own companies and industries? The summit served as a powerful reminder that we’re not alone in this pursuit. Let’s continue the conversation and share best practices to create a more sustainable and impactful future!

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B for Good Leaders Summit 2024

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